Eurochocolate 2007

Perugia, October 13 - 21 2007

Eurochocolate is preparing to inaugurate its fourteenth edition with ChocolAge, the Chocolate Era, that will take place from the 13th to the 21st October in Perugia.

The “Food of Gods” becomes the present protagonist of human existence, influencing costumes and practices of common people and their daily life style. Though it means, for example communicating through a chocolate bar instead of a mobile phone, as it appears on the Italian communication campaign named: “Cioccolato senti quento è buono ;-)” - “Feel how good it is ;-)” . The images of the campaign actually portray many ordinary people using a chocolate bar as a cellphone for chatting, texting, taking pictures, listening to the music…

Chocolate succeeds in catching modern technology in a funny and tempting trap. It turns in sweet batteries – The Chocopower – that bucks your day up and belongs to wellness and health after the entry of Chocopirin-A, already rebaptized  “Chocolate Aspirin”. In Eurochocolate, then, insatiable lovers of chocolate, adults and children, will experience the Chocolate Era plunging in a present and futuristic dimension of over glowing delicacy.

Eurochocolate means also going through the culture of a fascinating town like Perugia, plenty of history, art and traditions that in nine days time becomes a huge chocolaterie en plein air to discover, also thanks to the successful Chococard (5,00 €) offering sweet advantages for a funny experience in the name of leisure and goodness of chocolate. Advantages that will be immediately  tangible among the stands of the Chocolate Show and those of the Rocca Pralina, two suggestive areas with more then 150 chocolate brands coming from each angle of the world.

Meet Venchi at Eurochocolate 2007!

www.eurochocolate.com

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Eurochocolate 2007
Perugia, October 13 - 21 2007